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Rupert Murdoch v. Google

November 15, 2009

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Let me just start by stating how ironic it is that in order to learn about this subject, I googled Rupert Murdoch. I thought that was a bit comical.

In a blog published by The New York Times, David Carr does a pretty decent job of convincing the reader just how clueless Murdoch actually is when it comes to changes in technology.

A chunk of readers are led to Murdoch’s news sites through Google. Today, Google is one of the most well-regarded and respected companies out there. In a day and age where innovation will get you to the finish line before others, google is 100 percent win. For Murdoch to “wage war” on google, like some headlines have called it seems a bad move.

To date, one of the only national publications that charge for their content and are successful is The Wall Street Journal. However, their content really targets a certain audience, so it is hard to say whether a regular news service would also garner success by charging for their stories.

According to the Examiner, Murdoch says he would rather lose readers who are linked from google in order to receive more subscriptions. However, he doesn’t explain how he hopes to increase subscribers. I believe if he bypasses Google’s users, his news platforms are going to lose exposure and subscriptions will not rise. He will in fact lose money and popularity, all at the same time.

Again, @futureofnews has managed to cover the Murdoch news well. Future of News has had continuous coverage of what Murdoch plans to do and they have linked to outside sources to offer their followers more information.

I was not aware Murdoch owned Myspace. But, I assume he probably is sorry he does. Personally, myspace was a fad among high school students (it’s likely I think like this because this is when I used it the most). Now, myspace seems more geared for a music audience. It has allowed for musicians to make names for themselves without big labels. This is an entirely different discussion. Unfortunately for Murdoch, he did not wait out until Facebook got big or even Twitter. Twitter is where it’s at for the the future of news.

This entire battle feels like a war between old school media and new school media. It feels antiquated. However, its parallels are interesting and deserve attention. In one corner we have old media living in Murdoch himself and in the opposite corner we have new media manifested through Google. Whoever comes out a winner might signal what’s in store for the future of news.

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